Monday, January 26, 2009

Basic on-page keyword optimization

General goal is to get good keywords in at least three locations on the page.
1. Title tag
2. Meta description
3. h1
4. h2
5. Body text, preferably bolded
6. Anchor text from another page

Friday, January 23, 2009

Web Dev Cheat Sheet

Great info for on-page SEO.

Web Dev Cheat Sheet, from SEOMoz

Organize SEO Tasks

Ok, starting with a set of tasks. This is the piece I will build on.

Keyword Research
Where on the site do I want users to go, what keywords will get the most number of users there, and how competitive are those words?

Keyword Density
Then work on keyword density on those pages.

On-page SEO
Make sure these are all done properly:

  • unique title tags

  • title tag syntax--keywords | sitename

  • unique meta descriptions

  • use of h1s, h2s, h3s

  • alt tags for images

  • robust internal linking

  • 301 redirects for one homepage

In-House SEO

Making this new blog to track my in-house SEO efforts. Been looking around on the web to find good articles about the best way to set up/organize/measure SEO efforts. Haven't found just what I am looking for, so I am going to create it here.